Companies Electronics
United Yousuf M.Naghi Co. Ltd.
Electronics and Appliances
The Group's consumer electronics and home appliance company started in 1996 with just five employees, to represent the then Goldstar brand, which was re-launched as LG Electronics the following year. The company has now grown to over 450 employees. But more impressive than its internal growth is the success of the products it represents.
The company not only helped LG Electronics with the planning, brand positioning and execution during the launch of the LG brand, but it also importantly customised all the sales & marketing messages to take account of the local Arabic culture and mentality.
An example of the company’s success in the market is clearly demonstrated from independent statistics (the GFK/MEMRB report) identifying the LG brand as number one market share wise in the kingdom for washing machine sales, which was achieved in only the company’s second year of operation. Subsequently the company also attained the number one position in the country for LG brand Refrigerators and Microwave Ovens.
Philips chose the company to represent its range of telephones and faxes, later adding its Consumer Electronics and Domestic Appliance ranges to the already impressive portfolio of products handled by the group. Recently Business communications ranges have also been added to the company’s responsibilities.
In addition to the distribution of its various consumer brands, the company created a network of Retail showrooms across the country to support its portfolio of products. The initial objective of the company was that a customer should be able to walk into any of its Retail showrooms and walk out with value-for-money premium products that meet the full range of consumer electrical and electronic needs. This ranges from refrigerators, washing machines & microwaves to TV, video & audio products, plus mobile phones, computer monitors, kitchen appliances, electric razors & personal care products. In today’s market this also includes leading technology products such as Plasma screens, LCD TV, Projectors and DVD home theatres. The Retail department has developed its own network of company owned showrooms across the country.
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